American type founders 1923 specimen book

The 1923 atf specimen book and catalogue is reborn digital. The 1923 american type founders specimen book and catalog was the last comprehensive specimen book that atf ever issued, and very nearly the last truly large specimen book ever issued by an american foundry. Perusing other atf catalogs revealed something peculiar, it appears that between 1909 and 1923 tiffany gothic got renamed to typo gothic. Specimens and price list of brass type, borders, ornaments and brass rule for the use of bookbinders, boxmakers and advertising manufacturers. A bevy of designs and sizes were offered in the 1923 american type founders company specimen book and catalog. The american type founders company was the major american manufacturer of metal type from 1892, when the company was established, through the 1940s, and its influence continued for another two decades. Hplhstelegram is a detailed replica of the type used on real western union telegrams in the 1920s and 30s. Specimen book and catalogue 1923 external scan book of american types 1934 external scan spartan family 1951. He had a couple of these specimen books, and, as i was a printing management major at the time, i was amazed as the craftsmanship. I am the owner of a 1923 copy of specimen book and catalogue printed by the american type founders company of jersey city, nj.

Franklin gothic and its related faces are a large family of sansserif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry american type founders atf and credited to its head designer morris fuller benton. Oct 06, 2010 specimen book and catalogue 1923 dedicated to the typographic art. Inland type foundry 1907, c1906 specimen book and catalogue, 1923. A classic typographic resource, the 1923 edition of the american type founders specimen book and catalog, has been released for the first time ever in electronic format. News gothic samples are 472477 original page numbers. American type founders 1923 specimen book and catalog. In the early 1920s, american type founders had come to dominate the huge metal foundry type market in the united states. Jan 11, 2021 specimen book and catalogue, 1923 by american type founders. Both versions of the font include 1252 latin, 1250 ce with localization for romanian and moldovan. And you can download it for free in fullcolor, highresolution pdfs from sevanti letterpress.

American type founders specimen book, 1923 colwell handletter is shown extensively on pages 2927 last edited on 11 august 2020, at 16. Considered by many to be the culmination of specimen. American type founders wikisource, the free online library. Though fred williams lists this as being introduced in 1925, it was shown in the 1923 catalog. Atfs 1912 specimen book, showing news gothic on pages 698709. Checklist of type specimens san francisco public library. This page was last edited on 22 september 2020, at 21. The norlu press history loving letterpress stationers. Details about specimen book and catalogue, 1923 by american type founders. Example from the american type founders companys specimen book and catalogue jersey city, 1923, showing playing card pips and draughts checkers men and kings.

The american type founders 1923 specimen book and catalogue called the inspiration for this typeface engravers text. Ive rated it 5 stars due to the historical value of this book and that of an age gone by. Specimen book and catalogue 1923 dedicated to the typographic art. This page was last edited on 11 august 2020, at 16. Specimen book and catalogue, 1923 by american type. It was also the last comprehensive specimen book put out by atf. American specimen book of type styles 1912, 52 pagessee also here and here. American type founders company specimen book and catalogue, 1923. Specimen book and catalog, american type founders, jersey city, new jersey, 1923, pp. The collection has several books from the american type founders atf conglomerate. American type founders company 1903 specimen book of type. Specimen book and catalogue 1923 1923 edition open library.

American type founders, legible sansserif types by bernhard, c1931. Linotype made a dozen typewriter fonts for its typesetting machines, as did monotype, intertype and virtually all the other providers of metal type fonts. There is a prevailing amateurish and inconsistent quality to these letters. Goodreads helps you keep track of books you want to read. American type founders specimen book and catalog 1923 original.

Atf used them chromatically, with the open element overprinted in black on the pale orange tint element. The norlu press history loving letterpress stationers and. Books of the week the new antiquarian the blog of the. There are some projects that need very much to be done. Atf christmas ornaments circa 1923 the norlu press. Over one thousand pages of handset type, printed letterpress, to showcase each type face made by the atf foundry in 1923. Specimen book and catalogue 1923 american type founders. Photos of a 1923 american type foundry specimen book. American type founders 1923 specimen book and catalogue. It is especially strong in this foundrys early years.

Internet archive a highquality digitization of the complete 1923 edition of the american type founders atf specimen book. American type founders 1923 specimen book and catalogue flickr. And you can download it for free in fullcolor, highresolution pdfs from sevanti letterpress huge in both scope and size, the book contained over 1100 pages of type specimens and printed in full color. Specimen book and catalogue, 1923 by american type founders. Atf type specimen book and catalogue 1923 briar press. I cannot imagine the amount of time and labor it took to make this book. Start by marking specimen book and catalogue, 1923. American type founders specimen book, 1923 colwell handletter is shown extensively on pages 2927. Frequently asked questions about fonts a brief history of type. To the best of my knowledge, it has not been digitized.

In 1892, 23 foundries were brought together to form the american type founders company. Also included are some interesting specimen books coming from such american city type foundries as the boston type foundry, the illinois type foundry, the cleveland type foundry, and the cincinnati type. American type founders company, central type foundry branch, 1895. American type founders was born of a merger of 23 type foundries in 1892. American type founders collection the legacy of american. American type founders 1923 specimen book and catalogue when i was in college, i met a friends uncle who was a retired engineer from harris.

The inline version of this font includes the complete 1252 latin and 1250 central european character sets. They depict american life of the 1950s with a gentle mix of humor teenage dating, fashion, popular music, social commentary influence of television, expansion of the highway system, and women in the workplace, and illustrations of rural life. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. A classic typographic resource, the 1923 edition of the american type founders specimen book and catalog, has been released for the first. These two little art nouveau swirligigs are historicthe exact origindate are unknown, but they make a discreet appearance in the american type founders specimen book of 1923. Atf complete type specimen catalogue with page after page of instructional type layouts, huge cut library, letterpress type equipment, hard cover. Putting the 1923 atf specimen book online is such a project. Nov 21, 2018 a highquality digitization of the complete 1923 edition of the american type founders atf specimen book.

This edition was published in 1923 by american type founders co. American type founders company 1923 specimen book of american line type faces. Considered by many to be the culmination of specimen printing, it is an important, and massive volume, documenting the culture of printing, advertising, and typography in the early 20th century. Contains some interesting info on the effects of industrialization on the type industry. Late specimen sheet of the caslon foundry from 1924. Price list, printing material and machinery atf, 1906.

Page 45 from the american type founders specimen book and catalogue, 1923. Bradley s magazine, bradley, his book atfs 1923 specimen book explains that its goal is to discourage unhealthy competition in the printing industry. A highquality digitization of the complete 1923 edition of the american type founders atf specimen book. A wonderful collection of images of midcentury american life. American specimen book of type styles, complete catalogue of printing machinery and printing materials, 1 p. Atf price list 1934 american type founders, type specimen typography, design. I remembered that there was a discussion about christmas borders and ornaments on the briar press website and was able to find it in the archive.

Gothic was a contemporary term now littleused except to describe period designs meaning sansserif. Includes multiple pullouts demonstrating the different type sets available and how they can be used. By 1923, when atf issued its most ambitious type specimen book, the company was touting its preeminence in virtually every aspect of printing and type founding. Apr 01, 2008 author of american specimen book of type styles, specimen book of american line type faces, specimens of printing types, collection of specimen booklets, book of american types, globe gothic bold, pacific coast blue book, a colorful showing of beautiful french types. A slightly pompous introductory text in the weighty specimen makes a strong statement about atfs leadership in the creation of the first type. By the late 1880s, there were some 34 foundries in the united states. By the original caslon company, inherited by william caslon ii. Published by createspace independent publishing platform 20 isbn 10. Benton also designed or codesigned several typefaces like bodoni and garamond. A highquality pdf of the complete 1923 edition of the american type founders atf specimen book. Topics printing, advertising, typography, design, fonts, type, presses, letterpress, foundry, graphic design, american type founders, type specimen, specimen book a highquality pdf of the complete 1923 edition of the american type founders atf specimen book. Dec 18, 2016 a highquality pdf of the complete 1923 edition of the american type founders atf specimen book. Look at how in the above specimen the s appears thinner then other letters like in the word lemons. This group was directed by morris benton, the head of typeface development.

It was also the last comprehensive specimen book put out by. Atfs 1923 specimen book their legendary last major specimen before the depression, showing news gothic and many related types. Collection highlights type specimen books in special. Many sample settings including ads and newspaper designs. American type founders, book of american types, 1934. Aug 02, 20 hplhstimes gothic is revived and digitized from the 1923 american type founders specimen book. Type specimens, borders, decorative material, brass rules, printing machinery, etc. Di alberto durero della simmetria dei corpi humani, libri quattro. The 1923 catalogue contains 1,148 pages of examples of typefaces, borders, decorative items, and printing presses, and other equipment. This led me to a digital copy of the 1923 american type founders atf. Also includes small booklet showcasing the new civilite type series which can be seen in the photos. The 1923 atf specimen book and catalogue is one of the finest type specimen books ever issued.